Job Title: Director, Audience and Marketing
Company: Australian Broadcasting Corporation
Leisa Bacon was appointed as Director Audience and Marketing in March 2014. Leisa has over 20 years of marketing experience in entertainment and consumer goods businesses from Coca-Cola to Village Roadshow Entertainment. Before joining the ABC, Leisa was Marketing Director at the Queensland Performing Arts Centre (QPAC), leading marketing, digital and partnerships for new events.
Effective data visualisation techniques. Putting data in context to deliver meaning to your audience. Presenting your data to gain buy in from senior management.
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