Sam Granleese

Sam Granleese

Job Title: Director of Product & Insights

Company: Carsales.com.au

Speaking at the following:

14:15 - 14:50
Discussion Group: Maximising Data Analytics Capabilities to Gain Advanced Customer Insights

Recognising the power of context to utilise data, insights and context and drive advertising success. Exploring how analytics have enabled organisations to better understand customers and their behaviours, so to drive revenue and improve services. Examining how partners can work better to influence customers. Monetisation of customer data – what is its true value?