Job Title: Director, Business Analytics Advisory
Sandra is the Director of Business Analytics Advisory at SAS with over 25 years of industry experience in Business Analytics and Marketing Sciences. Her focus in recent years is to advise clients on the re-engineering of business processes to maximize analytical outcomes that drive improvements in customer relationship and customer experience. Passionate about translating complex data into easy to use tools and processes, Sandra’s expertise spans embedding analytical capabilities into business functions to achieve the value of business analytics.
There is no doubt that modernising Business Intelligence and Analytics is on the Strategic agenda of almost all organisations. Becoming a “data driven organisation” is a goal that many organisations talk about. We have heard about the success factors that are more prevalent in analytically mature organisations, but how did they get there? How can… Read more.
It has become quickly apparent to organisations that without someone in the c-suite taking the lead on data analytics, projects rarely gather enough momentum to deliver truly exceptional results. And, since the benefits of data analytics typically span multiple business units, including marketing, risk and business improvement, the c-suite can evolve in a variety of ways…. Read more.
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