On: Masterclasses - 06/03/2017
Competition drives customer-centricity. With organisations seeking to deliver personalised experiences and product offerings a greater understanding of their needs is the starting point.
- Using data to gain insight into your customers behaviour.
- Sharing strategies to maximise your use of data analytics to understand consumer preferences, drive revenue and improve client services.
- Utilising customer insights to maximise marketing effectiveness, product innovation and business insights and decision making.
- Developing great questions of your data to solve customer and business problems.