Masterclass C: Evolving your Analytical Systems to find Actionable Business Insights and Reveal Key Customer Understanding

Time: 13:00 - 16:00
On: Masterclasses - 06/03/2017

Competition drives customer-centricity. With organisations seeking to deliver personalised experiences and product offerings a greater understanding of their needs is the starting point.

Topics include:

  • Using data to gain insight into your customers behaviour.
  • Sharing strategies to maximise your use of data analytics to understand consumer preferences, drive revenue and improve client services.
  • Utilising customer insights to maximise marketing effectiveness, product innovation and business insights and decision making.
  • Developing great questions of your data to solve customer and business problems.