On: Main Day 2 - 08/03/2017
- A loyalty program can drive measurable business value but customer expectations have never been higher.
- Success requires a customer 1st approach: a single-minded focus on using data to deliver an ever increasing personalized, 1-to-1 experience.
- Personalisation provides customers with communications tailored to their individual needs, at a better business return.
- Our Personalisation Engine – driven by a big data system – enables us to take a data driven approach to ‘relevance’ at a unique customer level.
- The marketing possibilities are endless.