Keynote Presentation: Delivering a Win-Win for our Members and our Business through Personalisation

Time: 09:40 - 10:05
On: Main Day 2 - 08/03/2017

  • A loyalty program can drive measurable business value but customer expectations have never been higher.
  • Success requires a customer 1st approach: a single-minded focus on using data to deliver an ever increasing personalized, 1-to-1 experience.
  • Personalisation provides customers with communications tailored to their individual needs, at a better business return.
  • Our Personalisation Engine – driven by a big data system – enables us to take a data driven approach to ‘relevance’ at a unique customer level.
  • The marketing possibilities are endless.