Job Title: GM, Customer Data Analytics & Commercialisation Loyalty
Company: Woolworths Food Group
A loyalty program can drive measurable business value but customer expectations have never been higher. Success requires a customer 1st approach: a single-minded focus on using data to deliver an ever increasing personalized, 1-to-1 experience. Personalisation provides customers with communications tailored to their individual needs, at a better business return. Our Personalisation Engine – driven… Read more.
Our spotlight speakers, Peter and Selena are joined by Bernard Wilson, General Manager, Customer Data Analytics & Commercialisation Loyalty and Customer Data at Woolworths Food Group for a panel discussion on impact and effective measurement of data analytics.
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